True Fleece

True Fleece - Home Page for NZ
True Fleece - About Section of Home Page for NZ
True Fleece - Home Page in US - Back to School in Masks
True Fleece Mask Product Page
True Fleece Product Page Customer Reviews

True Fleece

Christchurch, New Zealand

True Fleece had an existing Shopify store and wanted to re-theme and restructure it to drive their marketing and sales forward in NZ.  They had already selected a theme that matched 95% of their needs so we set them up on a free Shopify development store - just one of the advantages of working with a Shopify Partner. On the development site we migrated over their existing data and set up the new theme, they were then able to restructure the products, content & menus without affecting their live site - then it was just a matter of pressing the live button when they were ready to go.

After launch, the site was replicated for their US distributor for their initial drive into the US market, BlueFusion now manages their Google Ads and SEO for both sites. 

We continue to support TrueFleece with Mailchimp, Google Ads and site enhancements to continue building their brand, supporting their marketing and adding features.

Our project

  • Migrate to a new Shopify store
    • Migrate products
    • Migrate orders
    • Migrate site structure
    • Migrate content
    • Set up core store information in the new system
  • Modify the selected theme to
    • make managing sizing guides easy and flexible
    • customise some styling
  • Set up & run NZ & US Google Ads
    • Seasonal targets
    • Geo-targetted markets
    • Regular reporting & analysis