GurneyGoo

GurneyGoo is an incredibly functional product, it does what it says it will far better than any first time user expects. A key part of the GurneyGears strategy is to grow their worldwide dealer network and help more people get out there doing more for longer.

We built a Drupal Commerce platform for GurneyGoo.com and then strategically added GurneyGoo.us, GurneyGoo.co.uk, GurneyGoo.com.au and GurneyGoo.asia to create a network of sites.

The chosen platform provides some key features for making the project a success.

• Shared branding & theming - single updates flow across the network of sites and can be overridden locally as required
• Local and region specific content can be maintained by local distributors
• Incremental feature addition across the network
• Syndicated content sharing between sites on the network
• Syndication of external content of regional interest into single sites
• Localisation of taxes, shipping methods and payment processors
• Localisation to meet region specific laws - eg EU Cookie requirements

Having these elements in place reduced launch time and increased consistency, providing GurneyGears with a great way to support their distributor network & retailers while retaining control over their branding & presence.