GurneyGoo is an incredibly functional product, it does what it says it will far better than any first time user expects. A key part of the GurneyGears strategy is to grow their worldwide dealer network and help more people get out there doing more for longer.
We built a Drupal Commerce platform for GurneyGoo.com and then strategically added GurneyGoo.us, GurneyGoo.co.uk, GurneyGoo.com.au and GurneyGoo.asia to create a network of sites.
The chosen platform provides some key features for making the project a success.
- Shared branding & theming - single updates flow across the network of sites and can be overridden locally as required
- Local and region specific content can be maintained by local distributors
- Incremental feature addition across the network
- Syndicated content sharing between sites on the network
- Syndication of external content of regional interest into single sites
- Localisation of taxes, shipping methods and payment processors
- Localisation to meet region specific laws - eg EU Cookie requirements
Having these elements in place reduced launch time and increased consistency, providing GurneyGears with a great way to support their distributor network & retailers while retaining control over their branding & presence.
Our project:
- Drupal Commerce set up
- Regional taxation set up
- Regional shipping set up
- Distributor access for ordering & maintaining retailer listings
- Responsive theming to suit branding
- Payment processor integration
- Custom shopping cart functionality