Paul needed a website that would match the quality of both his products and his services. He provides personalised demonstrations in potential clients' homes to assess their needs, environment and abilities, and then pairs them with the correct powered wheelchair for their needs, if appropriate.
The old site he had provided contact details and a few product details, but didn't answer many clients' questions, didn't have the look and feel needed to properly promote his wheelchairs, and it wasn't easy for his market to purchase after market accessories.
His print advertising was professionally designed, but when people landed on the site, it didn't live up to the standards of the material, creating confusion & doubt in his potential customers' minds.
We rebuilt the site to bring the design and usability of the website into line with the product and service quality that is his true brand.
Now clients can easily book a demonstration, purchase an accessory, find information on the wheelchairs, watch product videos, and better understand the product and their capabilities.
We also helped with pointing secondary domain names to the main site, and setting up the reporting so he and his marketing team can track the results of his marketing efforts.
- Redesign the site
- Assure all product information is available & correct on the site
- Set up eCommerce functions
- Repoint domain names as necessary
- Set up reporting functions