Daltons have been a family business providing shingle, sand, potting mixes & landscape products for over 70 years. They supply to DIY & Gardening retail stores, such as Bunnings & the Warehouse, as well nurseries, landscapers, horticulturalists and the general public.
They were looking for a DXP ( Digital Experience Platform ) & development group that could manage their mixture of content and customer types, something that would let them engage their target market segments with the right offerings and content at the right time. Their new platform needed to be able to interact with their ERP system, provide site editors, marketers and visitors with just the level of access they need ( and no more or less ), that could re-theme both units of content, pages and site areas for different user groups and that could provide a responsive and friendly site.
Working with detailed designs from Naomi and the team at LimeLight creative - Daltons' graphic design team - we used a Drupal 8 platform with Commerce. At launch Commerce was still in beta, very shortly after launch it went to it's first release candidate, just in time for the second iteration of the site to start with direct ordering for selected customer segments.
We opted to launch the site with SSL from the start, bringing both added security and avoiding any SEO penalties.
The site brings Daltons' gardening guides, large Q & A section, Sunflower In Kindies competition, customer competitions, products listings, Xanthe White's seasonal blogs, and a wealth of other information about gardening into an easy to use and responsive layout that shows off Daltons' approach to gardening.
- LimeLight creative provided design
- Custom ERP integration
- User groups & access control
- On site competitions, social media integration, mailchimp integration
- Variety of content types & layouts
- Flexible layouts in some locations, tightly controlled layouts in others
- Abstracted design patterns & templates for clean re-use throughout the site