The quickest way to the top of the search engine results for your chosen keywords is Google Ads. With the right targetting and budget, you can sit at the very top of Google above the map listings and the organic search results. Your business can be the first result on page 1 for your chosen keywords - if you have the budget to compete for that spot, and have relevant content available on your website for those keywords.
To get the right ad content, mix of keywords, geographical targeting and more, all matched with the right cost per click can take a little time to set up & monitor, but Google Ads will deliver targetted customers to your site far faster than a well worked SEO campaign. And it may even be cheaper and offer a better ROI. Generally within a couple of weeks you should be seeing results and have a solid direction for continuing improvement. A good Google Ads campaign needs three key elements: the Ads, good landing pages to convert leads and continuing analysis of costs & traffic.
Check your industry
In some industries, you won't be seen even if you are the top organic result as this listing is placed below both the top ads and the map section, placing your listing well below the fold. Enter your most important keyword into Google and check to see how many of your competitors are using Google AdWords, and whether or not your industry is considered a 'local search keyword' and if the results include maps. This will help you decide if Google Ads ( previously known as Google AdWords ) is the best way to the top of your industry searches.
Google Ads gives instant results and can be a very cost effective way of generating leads if SEO competition in your market is tough for your main keywords and you need to start seeing immediate today. Often it is best matched with some SEO and conversion path work to ensure that the landing pages for your adverts are well targetted and achieve the best return for your Ad costs & a cost effective cost per click.
Are there drawbacks?
The drawback of Google Ads is that as soon as you stop spending you will stop seeing results, it can also take a little time to get the balance of adverts right so that you aren't wasting money on ads that don't provide results due to geography, wording, or other targetting issues. At the start are some 'sunk costs' to your advertising, but with good iteration cycles as the initial data arrives, generally this rapidly improves. Then your monthly maintenance drops significantly and it's more a matter of fine tuning, monitoring the analytics and dealing with competitors and market shifts as they arise.
The other main set up cost can be ensuring that your website converts visitors when they arrive. If you are getting traffic but they aren't turning into clients, then we need to figure out why that's happening & fix it - this may be the site design or layout, and it may be the way the ads are written or targeted. It's more common in the beginning of a campaign to discover these sorts of issues, and if we have access to edit your site we can work both ends of the puzzle to solve them in tandem with running the Google Ad campaign.
New account & reporting set up is ~$600, monthly costs then depend on how competitive your market is and the time needed to get your ads right for your market. You can expect ~$200 per month plus the cost of the adverts.
How do you get started?
If you'd like to start getting more qualified leads, or have questions about how Google Ads works, talk to us today. We mainly work on Google Ads with clients across New Zealand.
Working with Dana and Andy has been an absolute breeze!
They knew immediately what I needed and wanted for my website and made it so much better than I could ever have dreamed possible.
They dealt with my lack of technical knowledge with grace and a huge dollop of good humour!
It was very easy to communicate with them through the Trello app and to see exactly how everything was progressing and how I could assist them.
Thank you again guys, your hard work is deeply appreciated!
- Wendy Randall